Why Koru?

Why Koru?

I am often asked, “what does ‘koru’ mean?” Koru is Maori for “loop”, a spiral shape based on the shape of a new unfurling silver fern frond. It symbolizes new life, growth, strength and peace.

If you’ve ever had to name a business, you know how hard it can be. I had come across the term koru a few years before I decided to open my own clinic when trying to help my sister-in-law name her doula business. At the time, I thought it was such a beautiful image- the spiral of the unfurling silver fern frond, representing new life (a perfect name for a doula business IMO). Thankfully, she didn’t use it and I remembered it when I was in the depths of trying to come up with an original name for my business. 

The Maoris of New Zealand traditionally used silver ferns to find their way in the dark. The silvery underside of the leaves reflects the light of the moon and stars. The leaves would appear to glow, and so helped light the way. 

I see myself as someone who shines a light on things that are often kept in the dark when it comes to women’s health…pelvic floors and menopause! Both inherent pieces to our health and well-being…that no one talks about. Instead, women are lead to believe that incontinence, pain with sex, hot flashes and sleepless nights are just part of being a woman…something you have to live with. 

Though incontinence, prolapse and pain with sex are all very common, and menopause is a normal part of aging, you have the ability to gain control and feel like yourself. Sometimes, you just need someone to help light the way. 

My mission is to empower women to take control of their bodies and health from motherhood to menopause because just like the fern, we each have the ability to heal and grow. 

Written by Allison Poole, PT, MPT, WHC

Allison takes a modern approach to women's hormone and pelvic health by taking the hard work and confusion out of caring for your body. She combines her 20 years of clinical expertise, compassion and personal experience to help women navigate perimenopause and menopause with ease.

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